Dr. Amitoj Singh Emotion Centred Design and Innovation Expert

(See my biography page for more information).


Publications:
Role of Emotions in the Design of Religious Rituals and Artefacts in Sikhism

The role of emotions in the design of ritual artefacts is established and illustrated with reference to Sikh religion.

Article: Print

$US10.00

Article: Electronic

$US5.00
A Humanistic Perspective on Colour Preferences in Purchase Decisions of Motorbikes in India

This paper proposes an approach to investigate the psychological, sociological and cultural parameters governing the color preference in purchase of motorbikes.

Article: Print

$US10.00

Article: Electronic

$US5.00
“I Love Riding!”- Investigating the Bikers’ Emotive Needs within the Social Culture of Biking in India

The paper establishes an emotional differentiation in the biker’s needs within the social culture of biking in India.

Article: Print

$US10.00

Article: Electronic

$US5.00
Investigating the Longevity and Widespread Emotional Attachment Associated with the World’s Largest Selling Motorbike

The paper investigates the reasons for longevity and widespread Emotional Attachment associated Splendor.

Article: Print

$US10.00

Article: Electronic

$US5.00
A Methodology for Celebrity Personality Based Styling: An in-class exercise based on the Tata Nano

The paper proposes a methodology for styling product variants on the basis of celebrity personality.

Article: Print

$US10.00

Article: Electronic

$US5.00
The Fuel Tank is the Most Delicious Part of a Motorbike: An Eye-tracking-based Investigation of Motorbike Styling Preferences in India

The paper investigates the visual perception of motorbikes using eye tracking methodology.

Article: Print

$US10.00

Article: Electronic

$US5.00