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Dr. Amitoj Singh Emotion Centred Design and Innovation Expert
(See my biography page for more information).
Publications:
| Role of Emotions in the Design of Religious Rituals and Artefacts in Sikhism | |||
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The role of emotions in the design of ritual artefacts is established and illustrated with reference to Sikh religion. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| A Humanistic Perspective on Colour Preferences in Purchase Decisions of Motorbikes in India | |||
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This paper proposes an approach to investigate the psychological, sociological and cultural parameters governing the color preference in purchase of motorbikes. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| “I Love Riding!”- Investigating the Bikers’ Emotive Needs within the Social Culture of Biking in India | |||
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The paper establishes an emotional differentiation in the biker’s needs within the social culture of biking in India. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| Investigating the Longevity and Widespread Emotional Attachment Associated with the World’s Largest Selling Motorbike | |||
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The paper investigates the reasons for longevity and widespread Emotional Attachment associated Splendor. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| A Methodology for Celebrity Personality Based Styling: An in-class exercise based on the Tata Nano | |||
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The paper proposes a methodology for styling product variants on the basis of celebrity personality. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| The Fuel Tank is the Most Delicious Part of a Motorbike: An Eye-tracking-based Investigation of Motorbike Styling Preferences in India | |||
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The paper investigates the visual perception of motorbikes using eye tracking methodology. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||